Serge Denimes

Cactus sterling-silver pendant necklace

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  Founder Oliver Proudlock’s entrepreneurial thirst could never be quenched by apparel alone. After seeing a gap in the market, his eponymous label Serge Denimes expanded its design roster to include sterling-silver jewellery. Think skeleton rings, engraved signets and oxidised sovereign pendants and you’re along the right lines. From the protection of St. Christopher charms to the symbolic freedom conveyed by ethereal feather motifs, each jewel tells a story and are talismans to be worn daily.